When visiting Morocco, dress is important: cover your knees and shoulders, avoid revealing clothing, and skip tank tops regardless of gender. Loose, lightweight clothing is your best option for both comfort and cultural respect. The dress code isn't strict, but modest dress shows respect and will make your experience more pleasant.
Language won't be a major barrier in Morocco. While knowing basic Arabic phrases is appreciated by locals, English and French are widely spoken in cities, and Spanish works well in northern regions. Learning simple words like "Shukran" (thank you), "Salam" (hello), and "La" (no) goes a long way in showing respect and building connections with locals.
Keep your cool and stay low-key while traveling. Maintain composure in frustrating situations, avoid flashing valuables, and never be visibly drunk in public. If you encounter serious problems, don't hesitate to contact the police – they're helpful with tourists and take their job seriously. For shopping, check fixed prices at the Ensemble Artisanal before diving into souk negotiations to understand fair market rates.
For accommodation and dining, forget old guidebooks and rely on current sources. Use Quora for honest riad reviews and check recent TripAdvisor posts for restaurants. Better yet, eat where you see locals eating – these spots often offer the best authentic experiences at fair prices.
Many of Morocco's best destinations aren't the most famous ones. While Marrakech draws crowds, Fez offers equally impressive experiences. Consider visiting Ait Ben Haddou for its fascinating architecture, or try Oualidia instead of touristy Essaouira. Paradise Valley offers more rewarding adventures than the desert gorges, while Taghazoute and Mirleft provide better beach experiences than Agadir. Don't worry about Chefchaouen or Tangier – both are safe and worthwhile. However, it's best to skip Tetouan, as other cities offer better tourist experiences.
These insights come from real, current experience in Morocco and will help you navigate the country more effectively than outdated guidebook advice.